Leadership Team

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Leadership Team

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Cullen Raichart

Founder & CEO

Cullen Raichart, Founder and CEO of GreenBroz, Inc. has more than 12 years experience as an entrepreneur and inventor in the cannabis industry. A Veteran of the United States Armed Forces, Cullen is driven to create American-made products that offer solutions to the growing cannabis industry.

Prior to founding GreenBroz, Inc., Cullen worked in the corporate world for a Fortune 500 company until realizing his passion for creating innovative products. His goal became the streamlining of the cannabis harvesting process and, in turn, reducing growers time and costs.

Cullen is considered a distinguished inventor whose drive has earned him a reputation as a pioneer in automation in the emerging agricultural cannabis industry.

GreenBroz, Inc. won the inaugural Marijuana Business Pitch Slam in 2014. Cullen’s vision for end-to-end harvesting technology has led GreenBroz, Inc. to become a world leader in automated harvesting solutions.

Who Are We?

We're a tight-knit team who is passionate about providing harvesting solutions for the evolving cannabis industry. Our quest for perfection has led us to create some of the industry's finest equipment.

However, our drive won't let us stop there and we have big plans for the near future. Check out our latest brand anthem videos and find out for yourself why so many people are joining the GreenBroz team.
Daniel Soltero has over 12 years experience in the field of engineering. A veteran of the US Coast Guard where he was a machinery technician, among other responsibilities, Dan’s service included search and rescue missions, law enforcement, immigration control, environmental projects, and security in Manhattan, New York, during the time of 9/11.

Prior to joining the GreenBroz, Inc. team as Chief Engineer, Dan spent 8 years as a mechanical engineer for a large engineering firm here in San Diego, CA.

Born in Tuscon, Arizona, Dan moved to San Diego after his service in the Armed Forces to attend college. Outside of work you’ll find Dan exploring his passion for mechanics and illustration artwork. A self-proclaimed hobbyist, Dan is constantly tinkering with custom motorcycles or new art projects.

Chief Engineer

Daniel Soltero
Lise brings a wealth of experience and expertise to her role as the Director of Sales. Having spent many years as a successful sales executive ranging from New York City to San Francisco, Lise acquired both the formal sales skills and the more critical relationship and trust building skills necessary to maintain her role as one of the leading institutional investment sales executives in her industry.

Throughout her career, Lise has developed a strong ability to manage and motivate widely dispersed sales teams through her ability to develop trust, a strong culture of integrity, team, and respect for clients and co-workers alike. In addition to her extensive sales and sales management capabilities, Lise has a strong background in managing areas of widespread nonprofit and scholastic organizations where she has been instrumental in developing and implementing meaningful culture change as well as long-term fundraising objectives.

Lise holds a degree from the College of New Jersey, has traveled extensively, has two sons attending college and absolutely loves her role at GreenBroz.

Director of Sales

Lise Bernard
Michelle Rybar joined the GreenBroz team in 2015. Michelle's commitment and dedication, as well as her unique ability to adapt and support the rapid growth of GreenBroz, is a reflection of her personal life and rich previous work experience. She is an integral part of our GreenBroz family, bringing her 15 + years of Business Administration expertise from the corporate world and transforming that into developing our company culture.

As a devoted mother, Michelle understands the art of meticulous multitasking and mindfully prioritizing tasks in real time, while compassionately ensuring that company values are implemented in even the subtlest nuance of our offerings. Michelle supports our staff to bring our ethos of innovative thinking, encouraging growth mindset and cultivating valuable educational opportunities.

As a third generation San Diego native, Michelle revels in all the city has to offer. She is passionate about her personal and professional growth which she cultivates through her yoga practice, love of nature and continued education at San Diego State University.

Human Resources Director

Michelle Rybar
Marco Jimenez is a 19-year veteran of the Los Angeles, New York, San Francisco and San Diego commercial advertising and brand development industry. Marco ventured into and fell in love with the cannabis industry in late 2011 at a small medical farm in Lake County, CA and quickly moved up the management chain of command.

During his stint working and living in Los Angeles, Marco jumped into the television/film industry head first. Working alongside some of the greatest and most talented advertisers in the world. Quickly finding his stronghold on the production management side at first, and then evolving into the creative leadership role of executive producing.

Marco is considered to be a conscientious and very well connected leader in the marketing industry. Specializing in video brand marketing, the transition into the Marketing Director role at GreenBroz has been a smooth one. Always conscious of the "big picture" perception of our Brand, Marco has successfully adapted and modified his talents into the burgeoning cannabis industry. 

Marketing Director

Marco Jimenez
Marco Jimenez is a 19-year veteran of the Los Angeles, New York, San Francisco and San Diego commercial advertising and brand development industry. Marco ventured into and fell in love with the cannabis industry in late 2011 at a small medical farm in Lake County, CA and quickly moved up the management chain of command.

During his stint working and living in Los Angeles, Marco jumped into the television/film industry head first. Working alongside some of the greatest and most talented advertisers in the world. Quickly finding his stronghold on the production management side at first, and then evolving into the creative leadership role of executive producing.

Marco is considered to be a conscientious and very well connected leader in the marketing industry. Specializing in video brand marketing, the transition into the Marketing Director role at GreenBroz has been a smooth one. Always conscious of the "big picture" perception of our Brand, Marco has successfully adapted and modified his talents into the burgeoning cannabis industry. 

Assembly Production Manager

Jared Milani
Marco Jimenez is a 19-year veteran of the Los Angeles, New York, San Francisco and San Diego commercial advertising and brand development industry. Marco ventured into and fell in love with the cannabis industry in late 2011 at a small medical farm in Lake County, CA and quickly moved up the management chain of command.

During his stint working and living in Los Angeles, Marco jumped into the television/film industry head first. Working alongside some of the greatest and most talented advertisers in the world. Quickly finding his stronghold on the production management side at first, and then evolving into the creative leadership role of executive producing.

Marco is considered to be a conscientious and very well connected leader in the marketing industry. Specializing in video brand marketing, the transition into the Marketing Director role at GreenBroz has been a smooth one. Always conscious of the "big picture" perception of our Brand, Marco has successfully adapted and modified his talents into the burgeoning cannabis industry. 

Parts Production Manager

Kiera Hulsey

Cullen Raichart

Founder & CEO
Cullen Raichart, Founder and CEO of GreenBroz, Inc. has more than 12 years experience as an entrepreneur and inventor in the cannabis industry. A Veteran of the United States Armed Forces, Cullen is driven to create American-made products that offer solutions to the growing cannabis industry.

Prior to founding GreenBroz, Inc., Cullen worked in the corporate world for a Fortune 500 company until realizing his passion for creating innovative products. His goal became the streamlining of the cannabis harvesting process and, in turn, reducing growers time and costs.

Cullen is considered a distinguished inventor whose drive has earned him a reputation as a pioneer in automation in the emerging agricultural cannabis industry.

GreenBroz, Inc. won the inaugural Marijuana Business Pitch Slam in 2014. Cullen’s vision for end-to-end harvesting technology has led GreenBroz, Inc. to become a world leader in automated harvesting solutions.

Daniel Soltero

Chief Engineer
Daniel Soltero has over 12 years experience in the field of engineering. A veteran of the US Coast Guard where he was a machinery technician, among other responsibilities, Dan’s service included search and rescue missions, law enforcement, immigration control, environmental projects, and security in Manhattan, New York, during the time of 9/11.

Prior to joining the GreenBroz, Inc. team as Chief Engineer, Dan spent 8 years as a mechanical engineer for a large engineering firm here in San Diego, CA.

Lise Bernard

Director of Sales
Lise brings a wealth of experience and expertise to her role as the Director of Sales. Having spent many years as a successful sales executive ranging from New York City to San Francisco, Lise acquired both the formal sales skills and the more critical relationship and trust building skills necessary to maintain her role as one of the leading institutional investment sales executives in her industry.

Throughout her career, Lise has developed a strong ability to manage and motivate widely dispersed sales teams through her ability to develop trust, a strong culture of integrity, team, and respect for clients and co-workers alike. 

Michelle Rybar

Director of Human Resources
Michelle Rybar joined the GreenBroz team in 2015. Michelle's commitment and dedication, as well as her unique ability to adapt and support the rapid growth of GreenBroz, is a reflection of her personal life and rich previous work experience. She is an integral part of our GreenBroz family, bringing her 15 + years of Business Administration expertise from the corporate world and transforming that into developing our company culture.

As a devoted mother, Michelle understands the art of meticulous multitasking and mindfully prioritizing tasks in real time, while compassionately ensuring that company values are implemented in even the subtlest nuance of our offerings.

Marco Jimenez

Marketing Director
Marco Jimenez is a 19-year veteran of the Los Angeles, New York, San Francisco and San Diego commercial advertising and brand development industry. Marco ventured into and fell in love with the cannabis industry in late 2011 at a small medical farm in Lake County, CA and quickly moved up the management chain of command.

Marco is considered to be a conscientious and very well connected leader in the marketing industry. Specializing in video brand marketing, the transition into the Marketing Director role at GreenBroz has been a smooth one. Always conscious of the "big picture" perception of our Brand, Marco has successfully adapted and modified his talents into the burgeoning cannabis industry. 

Jared Milani

Assembly Production Manager

Kiera Hulsey

Parts Production Manager